Live, at‑track brand experiences are tied to your marketing goals and built to drive trial, education, and real buying intent. We:
Bridge awareness and the decision to buy.
Create memorable brand moments.
Turn excitement into measurable results.
Exclusive experiences engineered to amplify business results across your sales and partnership channels will:
Drive B2B engagement and DTC conversion.
Forge emotional connections and brand alignment with stakeholders.
Reward performance of sales teams, distributors, and high-value buyers.
From day‑to‑day posts to full‑scale action shoots, our photo and video content will:
Drive targeted conversion across key motorsports demographics.
Show customers exactly how your products fit into their real lives.
Keep campaigns, retail, and sales materials fresh.
When Nexen Tire launched the Roadian ATX into the North American market in 2022, VDE Racing served as the critical multiplier to secure adoption and loyalty among key buyers. We strategically inserted the Roadian ATX into the fastest-growing tire segment, where demand is fueled by over 168 million outdoor enthusiasts.
Our team delivered authentic performance proof in the exact conditions demanded by Gen Z and Millennial truck buyers: zero tire failures across multiple championship seasons. This translated directly into consumer action:
80% of our fans report being more likely to support a VDE Racing partner.
40% of our fans are planning a tire purchase in the next 12 months, creating a direct, high-conversion channel for Nexen Tire.
Partnering with VDE Racing is not a sponsorship; it is an investment in a strategic validation channel that drives purchases and provides unparalleled brand credibility within the most lucrative and rapidly expanding segment of the market.
Chris Van Den Elzen is the owner and primary driver of VDE Racing, leading a professional program in the Pro Spec Truck class; the newest and fastest-growing segment in the Championship Off-Road series. Our platform is a meticulously managed, top-tier marketing asset that is run with the precision and professionalism required to deliver high-impact, measurable results. We provide a dynamic, high-stakes environment to validate your product, demonstrate uncompromising brand quality, and reach a high-value audience.
Our team's expertise in motorsports business development is further proven by our successful venture, Racer on Demand, which focuses on elevating the professionalism of other programs in motorsport.
Led by Chris, a master fabricator, we are driven to collaborate with brands on technical product validation and develop cutting-edge, never-before-done marketing strategies.
Our commitment to growing the sport extends your brand's influence through a wide, positive industry network and a focus on B2B relationship building.
We view our partners as an extension of our core team, ensuring unwavering commitment, transparent communication, and a dedicated effort to deliver on your long-term ROI goals.
Winning is on and off the track. Our consistent performance guarantees maximum visibility and market influence for your brand.
Chris and VDE Racing deliver sustained front-running brand placement, securing repeated podium finishes and wins each season. This level of success has positioned the team as a championship contender year after year, headlined by the status of two-time Pro Spec Crandon World Champion and a consistent presence in the top ranks.
Beyond competitive results, Chris's back-to-back Fan Favorite awards prove a direct, powerful connection with the audience, translating into exceptional brand affinity and measurable engagement for partners. This proven ability to execute at the highest level solidifies VDE Racing's position as a premium marketing asset.
